Television is a very powerfull medium to communicate your message to your target group. Unfortunately, it is also very pricey to advertise on television. Creating and broadcasting a commercial can cost you a lot. On top of that, every marketeer knows that repetition is essential when you advertise so all in all, it is an expensive business!
To avoid all these costs, you can use viral marketing. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message via social media. It is like word of mouth advertising strengthened by the Internet. By using viral marketing, a large group can be reached cheaply!
In the past couple of years, numerous companies have been using viral marketing succesfully to communicate with their target group. Below, some of my favorite virals:
One of the most frequently watched Dutch virals ever (X-Travel "Boeing 737 lands on mediterranean sea", 2008).
This viral caused outrage, which led to the fact that Ford claimed that they had never approved the virals’ release (Ford Ka "The Cat", 2006).
Almost everything seems to be resistant to the power of "the Force", however the new Passat clearly is not (Volkswagen "The Force", 2011).
Every advertiser should dream about the fact that his or her commercial goes abroad via the Internet, right?
Well done!
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