Pay with a tweet, a social payment system!

Lately, you see it more and more often: companies offering their services in exchange for a tweet. ‘Pay with a Tweet’ is the first social payment system, where people pay with the value of their social network. 'Pay with a Tweet' is hot and it works! People don’t mind to tweet about a service when they can use it for free.

This new business model is launched by an American company named “Innovative Thunder”. In my opinion, this new born business model is simple and brilliant at the same time! By using this new model, a company keeps the “benefits” of a free service and generates free publicity at once. Usually, a company tries to rely on word of mouth publicity but by using “pay with a tweet”  they can enforce it! In today's world the value of people talking about your product is sometimes higher than the money you would get for it.

In the below video, you can see for yourself how easy it is to pay with a tweet!

Dutch example
A Dutch academic publisher named "Eburon" already uses the service from “Innovative Thunder”.  In their webshop, a book called “De betere byte in de strijd om het gelijk” is sold for 35 euro’s. Instead of buying the printed book immediately people also can “buy” the e-book in exchange for a tweet.  According to Wiebe de Jager, director of Eburon, they uses this new business model to generate attention for this book, which has a small and specific target group. "When people have seen the free digital version, they might purchase the printed book more quickly!"

Source: Pay with a tweet